NDC – New Distribution Capability

NDC – New Distribution Capability

NDC (New Distribution Capability) is a modern XML-based retailing standard introduced by IATA to transform how airline products are distributed across the travel industry.

Instead of simple fares, NDC enables airlines to sell like e-commerce retailers — with rich content, personalized offers, and full ancillary sales.

Why NDC Was Created

Traditional GDS systems:

• Show basic price + schedule only
• Limited visibility of ancillaries (bags, meals, Wi-Fi)
• Airlines pay high distribution fees

NDC solves these by offering:

• Direct connection between airline & agent
• Dynamic offers based on traveler profile
• Full shopping experience like airline websites