SITI means that both the sale and ticket issuance happen in the same country where the journey originates. This is the most standard and compliant ticketing scenario used by most travel agencies.
Example:
A ticket issued in Delhi for a DEL–DXB–DEL journey, booked through an Indian travel agency → SITI.
Why SITI is Preferred
- Simplified taxation & settlement
- No cross-border complexities
- Reduced audit risk for ADM/ACM issues
- Clear compliance under BSP/ARC of the country
Primary Use Cases
- Retail tickets sold by local agencies
- Domestic and regional travel sales
- Most B2C and walk-in customers
- Small to mid-size travel agencies focusing on local market
Benefits for Travel Agencies
- Simple operations, no partner dependency
- Instant ticketing authority through BSP/ARC
- Better command on refunds, reissues, voids
- Strong relationship with local airline sales teams
Fare Strategy Insight
Local market pricing applies:
- Airlines use Point of Sale (POS) fares
- Includes local airport taxes
- Easier customer communication in INR pricing
in India