Promotional fares are special, limited time discounted fares offered by airlines to attract travelers and boost bookings. They are usually launched during sales campaigns, festive seasons, new route inaugurations or to compete with other carriers.
These fares are often cheaper than standard tickets but usually come with restrictions, such as
Examples of promotional fares:
Airlines release promotional fares in selected booking classes, often in limited numbers. Once those seats are sold, prices return to the regular fare level. These offers are promoted through airline websites, OTAs (Online Travel Agencies), email marketing and travel agency systems. Travelers who book quickly and stay flexible with dates benefit the most from these deals.
At Flight Terminus, we already provide travel agencies the option to configure promotional fares into their system, so they can display special deals directly in search results helping them stay competitive and attract more customers.